I suspect the ability of The Ranch to expand their audience to be commercially viable and financially sound is at play. I am in an principles of business class in 8th grade at our Ferris Jr High where we have created a online radio station. At this point, The Ranch either has to perform better or 1 drop air talent or 2 change format entirely. There are much worse places for country radio than Texas. You would never hear that song on any mainstream iHeartMedia or Cumulus country channel.
They tried this stupid stunt before where they let listeners vote on what they wanted and now they are doing it again. What worries me is the slippery slope. Sturgill Simpson, Kacey Musgraves, Jason Isbell, Waylon, Willie, Merle, Nikki Lane, Miranda Lambert, Uncle Tupelo and so much more! I knew where to find those other artists if I wanted to listen to them. The music list looks pretty good to me. You just alienated your core fan base because you want to pick up that listener who scrolls looking for a song that is popular, then changes the channel when anything they have never heard before comes on.
At least I would have a little more respect for them. This is my town and my station. Later in the day, during the afternoon drive shift, things are more polarized. I listen to The Ranch precisely for the uniqueness they are now turning away from. The recent playlists have been flat out awful. The worry is where it may lead The Ranch and stations like it in the future.
I live in Columbus and 92. You may also send any other items such as gift cards for a meal, clothing etc. It seems as though this development is but another part of the station's evolutionary process. This comes from someone that has listened to the Ranch from 5am till 3-4 pm 5 days a week for past 10+ years. Long gone are the days of respect for the listener.
I agree with both of you as well. Funny you should ask, because we have a few key points to help you decide. Perhaps by expanding their playlist a bit it might allow them to feature more women. In this sample, no Sunny Sweeney, no Bri Bagwell, no Sarah Hobbs. The country radio audience was very female centric from the 1990s through most of the first decade of the 2000s, catering to suburban mothers. This new playlist has increased the classic rock content at least 4-5 times normal. Overall the playlist looks good to me.
Visitors will see your radio until all the ad slots in the block are filled with other radio stations that have used the Carousel later than you. Does it suck that The Ranch has acquiesced and started putting some mainstream country stuff in their rotation? Come on its lucky that this station is on the air. But they're not owned by the same company, nor are they related in any way from a corporate perspective. And give me almost anything from Bentley's first three records over anything from Kevin Fowler's last few offerings. And finally, on Tuesday night, the station released a statement via its Facebook page regarding the new direction. I think many of us have thought that before the change. But there is still work to do to get those artists to the next level, and a massive gulf between the popularity of mainstream and independent artist.
I have seen artists get absolutely blasted by core fans for releasing a certain single as I explained above, but there are 10 times the amount of fans that eat it up. But their nash selected mix during peak hours is subtle and I love they included those artists. Worth area seem to have it a lot better than us up here. Support Texas ladies on Texas radio! Is it all Money driven? Sturgill Simpson and Jason Isbell are on the list. Radio is a dying business model in America, and in the very near future may only exist more as a novelty, and for ultra niche audiences like The Ranch appeals to right now. Instead of classic rock why not play the likes of Mark Chesnutt who put out a great album last year , Tracy Byrd, Clint Black, Clay Walker etc. For years, radio station 95.
I know that the Ranch still plays way more good music than most other stations. Please feel free to contact me at selinaallcorn bellsouth. At night on occasion I can get it here in buffalo, ny over 725 miles away on the dial. There are enough classic rock stations everywhere. I would think the loss of listeners would outnumber the listeners gained.